A national post-election survey conducted by Greenberg Quinlan Rosner for Democracy Corps and the Campaign for America’s Future and analyzed for the League of Conservation Voters (LCV) reveals the integral role of positive, energy-oriented messages in convincing swing voters to vote for sweeping change at the Congressional level.
Greenberg Quinlan Rosner’s analysis found that key voter groups took issue with the Republican leadership’s failure to address America’s energy problems and took those concerns with them into the voting booth on election day:
· 48 percent of swing voters who voted Democratic cited the failure of the Republican leadership to do anything about oil companies and gas prices as their top concern about Republicans – 20 points higher than any other issue.
· 34 percent of Independents cited Republicans’ failure on oil companies and gas prices as their top concern about Republicans, exceeding any other issue.
· 48 percent of Hispanics cited oil companies and gas prices as their biggest doubts about Republicans this year. Hispanics favored Democrats by 40 points this year.
· 47 percent of voters under thirty cited Republicans’ failure on energy and gas prices as their top worry about Republicans, 10 points higher than any other issue.
· Voters favored Democrats over Republicans by 23 points on which party has new ideas for addressing the country’s problems, a 20-point shift towards Democrats from January 2005.
This survey confirms factually what our people in the field felt viscerally on Election Day. A positive, forward-looking message on energy played a critical role in helping Democrats convince voters that they offered new ideas. Lawmakers across America should heed this lesson and work to create a new energy economy with secure, good jobs.
The survey included a sample of 2,020 voters nationwide, 1,170 of them from the 50 most competitive swing districts held by Republicans before the election.
To view the Greenberg Quinlan Rosner survey memo, click here. To view relevant charts, click here.